Árvu AS
WP11 Lead: Karine Kimo-Skjåvik , senior designer, Árvu AS
karine@arvu.no
WP11 Co-Lead: Lone Synnøve Hegg, senior marketer, Kreativ Industri AS
lone@kreativindustri.no
Communication, dissemination, exploitation, and outreach 1
Overview & Objectives
WP11 focuses on delivering a comprehensive communication and design package that enhances the visibility, credibility, and effectiveness of Birgejupmi. In close collaboration with project partners, the work package develops and implements a tailored CDEO strategy that reflects the diversity of audiences, languages, cultures, stakeholders, and rights holders. WP11 also supports partners with continuous guidance on communication, dissemination, and exploitation, while refining indicators to track the strategy’s success and maximize the project’s outreach and impact.
Strategic Communication and Visibility: Develop and implement a communication and design strategy tailored to the needs of Birgejupmi, ensuring visibility across diverse audiences, languages, and cultural contexts.
Support to Partners and Work Packages: Provide ongoing guidance, tools, and resources to all project partners to support effective dissemination, exploitation, and outreach activities.
Impact and Evaluation: Establish and refine indicators to measure the success of the CDEO strategy and ensure that communication efforts contribute meaningfully to the project’s overall impact.
Strategic Communication and Visibility: Develop and implement a communication and design strategy tailored to the needs of Birgejupmi, ensuring visibility across diverse audiences, languages, and cultural contexts.
Support to Partners and Work Packages: Provide ongoing guidance, tools, and resources to all project partners to support effective dissemination, exploitation, and outreach activities.
Impact and Evaluation: Establish and refine indicators to measure the success of the CDEO strategy and ensure that communication efforts contribute meaningfully to the project’s overall impact.
Activities & Relational Methods
WP11 develops and implements a comprehensive CDEO strategy that reflects Birgejupmi’s goals, values, and diverse audiences. Árvu leads the creation of a strong visual identity and designs communication assets that enhance project visibility and accessibility. This includes tailored content for reports, website, exhibitions, and dissemination tools. WP11 also supports project partners with templates, visual materials, and strategic advice to strengthen their communication efforts. Indicators are established to evaluate the effectiveness of the strategy, allowing for ongoing improvement and increased impact across all work packages.
Expected Outcomes & Impact
The Birgejupmi project aims to ensure strong communication impact, inclusive visibility, and culturally grounded dissemination. By integrating visual storytelling, accessible design, and Indigenous-centered communication practices, WP11 supports knowledge sharing that is ethical, relevant, and far-reaching.
The CDEO Strategy outlines the project’s approach to communication, dissemination, exploitation, and outreach. It defines key messages, target audiences, channels, and methods tailored to Birgejupmi’s values and multilingual context.
The Visual Identity Package includes the project logo, typography, color palette, templates, and usage guidelines. It ensures consistency and recognizability across all communication platforms.
A practical resource for project partners, the Communication Toolkit provides templates, visual assets, and guidance to support effective storytelling and dissemination of project activities and results.
WP11 follows the team throughout the project to document key activities through photography and video. A curated package of concept-driven images strengthens the project’s identity and provides high-quality visual content for internal and external use.
An evaluation report measuring the effectiveness of WP11 activities based on predefined indicators. It includes analysis of outreach, stakeholder engagement, and strategic recommendations.
Personnel
The WP11 team includes designers and photographers from Árvu AS, business developers from Kreativ Industri AS, and programmers from Vitikka AS. All members of the team are based in Finnmark and contribute with expertise in visual communication, strategic outreach, and digital development in support of Birgejupmi.